Today, Lucid has made a significant enhancement to their leadership team with the appointment of a new Senior Vice President of Operations. This pivotal role is tasked with spearheading teams focused on quality, supply chain, logistics, and manufacturing.

Adrian Price, the new Vice President, brings an impressive wealth of experience and ideas that will not only enhance operations but also propel the company toward achieving its ambitious future. With over 27 years of experience at Ford and 30+ in the industry, Adrian has excelled in various roles across the organization, most recently serving as the Executive Director of Global Manufacturing and Engineering.

Price has a history of working with the Electric Vehicles sector, having held pivotal roles at Ford. His strategic contributions include multiple joint ventures with Chinese companies developing electric powertrains. This collaboration not only showcases his adeptness at navigating complex international partnerships but also positions him as a key player in shaping potential future joint ventures.

Adrian Price is a crucial to the strategy of propelling Lucid from a promising startup to a formidable presence in the competitive electric vehicle market. With his vast expertise in manufacturing processes and supply chain management, he will significantly refine the production techniques, ensuring unmatched efficiency and top-notch quality in Lucid’s electric future.

This is now the second hiring so far this year to their leadership board including the addition of Taoufiq Boussaid.

Welcome to the team Adrian!